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This web site has the following on the web page, "How to Prevent and Treat Sunburn." Our analyzers noticed that the web page also said " 13 of the Best Aloe Vera Gels and Lotions for Sunburn." The Website also said " If theres one product and remedy thats highly effective in healing burns, cuts, and most importantly, sunburns, its aloe vera. This powerful plant is an extremely potent product for anyone looking to treat their sunburn as fast and effective as they can. And with the power of aloe gel in their hands, this process will be quick and cool. Below are 13 of the best aloe vera gels and lotions." The website's header had sunburn treatment as the most important optimized keyword. It is followed by how to treat a sunburn, how to treat sunburn, and what is sunburn which isn't as ranked as highly as sunburn treatment. The next words sunburntreatmenthq.com uses is aloe vera sunburn treatment. aloe sunburn treatment was included and will not be seen by search engines.